James Avery Craftsman-Charm for Kerrville

Help us support a community in need. From now until August 4th, 100% of the proceeds from the “Deep in the Heart of Texas” charm will be donated to relief efforts in our community and surrounding areas. This charm has always celebrated the pride and resilience of our state, and now, it carries a deeper meaning.

The recent floods in the Texas Hill Country and surrounding areas have had a devastating impact on our cherished hometown of Kerrville, TX. In response, we are committing $1 million to support urgent needs in the community and the road to recovery ahead, focusing on food, shelter, mental health care, and other critical needs as they emerge.

July 8th: Our facilities in the Hill Country reopened today, and we’ve begun crafting more charms. It may take up to six weeks or longer to fulfill all orders.
Thank you for your patience, understanding, and continued support. Call or visit our James Avery store to order your charm to support those in need.