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Luxury lingerie boutique Soma Intimates opens at The Shops at Highland Village, Aug. 31

FOR IMMEDIATE RELEASE

Press Contact:                                                              Kelly Smith

Bonnie Hayflick                                                             Consumer Marketing Manager

The Hoffman Agency                                                     Regency Centers

Luxury lingerie boutique Soma Intimates opens at The Shops at Highland Village, Aug. 31

 

Highland Village, Texas – August 25, 2011 – Women in Highland Village will be delighted with the luxurious and sensual lingerie, loungewear, sleepwear, beauty products, and bra fit stylists at Soma Intimates. The renowned retailer will open a new boutique with its signature fabrics, styles and designs at The Shops at Highland Village on Wednesday, August 31. Beginning at 10 am, Soma will feature a grand opening promotion of one free bra with any $75 purchase until September 14.

With more than 50 bra styles ranging in sizes from 32A to 42DDD, the Soma store will offer a wide variety of fits and styles including The Original Vanishing Edge® Panty and Shapewear Collection with a revolutionary design that makes panty lines vanish and prevents undergarments from riding up or shifting. Soma’s Vanishing Back® Bras will be stocked and feature a seamless back that gives a smooth silhouette.  Luxurious sleepwear includes naturally soft fabrics designed to keep women cool while they sleep. The store will include fine fragrances, body lotions, soufflés, and more.

The boutique includes Soma’s highly trained personal service associates who are on site daily to provide individual fittings and recommendations on what works best for every body type. 

Additionally, the Highland Village store will participate in Soma’s semi-annual bra drive that supports local women’s shelters across the country. To date, Soma has collected over 60,000 bras to help women in need. Soma Intimates currently operates more than 140 frontline boutiques and outlets combined nationwide, and at Soma.com.  For store information, call 866-768-7662.

Located at the corner of FM 2499 and FM 407 in Highland Village, Texas, The Shops at Highland Village is a 352,000 square foot lifestyle shopping center serving South Denton County. Anchored by AMC Highland Village 12 and Barnes & Noble Booksellers, the open-air pedestrian-friendly center includes 11 restaurants and 60 specialty shops including Banana Republic, Ann Taylor, Chico’s, Jos. A. Bank and Coldwater Creek Spa. The center is owned and operated by Regency Centers. For more information, call 214.706.2529 or visit www.theshopsathighlandvillage.com.

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About Soma Intimates:

 

Soma Intimates, a division of Chico’s FAS, Inc. (NYSE: CHS), is dedicated to offering supremely comfortable, high-quality bras, panties, sleepwear and activewear in a welcoming environment. Soma’s mission is to make women look and feel wonderful by offering designer quality at affordable prices through luxurious fabrics, delightful Soma touches, and highly personalized customer service with trained Soma fit stylists. Soma Intimates currently operates more than 140 frontline boutiques and outlets combined across the country and www.soma.com.

 

Contact:
Bonnie Hayflick
The Hoffman Agency
904.398.9663
bhayflick@thehoffmanagency.com